Designing Competition Assets
Designing Visuals to Make Coffee Stand Out in a Barista Competition
In our collaboration with Blueprint Coffee, I designed the menu, landing card, and promotional visuals for their annual barista competition. Blueprint curated the coffee and presentation, while my designs elevated the competition experience, highlighting their coffees and barista skills to engage the St. Louis coffee community.
St. Louis
The Challenge
Blueprint Coffee needed a way to make their barista competition entries stand out visually and professionally
Competition-Focused Design
The menu and visuals had to showcase each coffee and emphasize the team’s barista skill
Marketing & Promotion
Flyers, social media graphics, and promotional assets were needed to attract attendees and generate buzz
Visual Cohesion & Experience
Design needed to complement the coffee presentation and enhance the overall competition atmosphere
Community Recognition
Blueprint wanted materials that highlighted expertise and reinforced credibility in the St. Louis coffee scene
The Solution
I led the visual design strategy, creating cohesive assets to make the coffee the star of the competition
Menu & Landing Card
Designed a distinctive menu and landing card that highlighted each competition coffee and showcased barista skills
Marketing & Social Assets
Created flyers, social graphics, and recap visuals to drive awareness and engagement
Complementing Presentation
Worked alongside Blueprint’s coffee presentation to ensure the tasting experience was polished and memorable
Showcasing Expertise
Design emphasized the team’s barista talent and made each coffee stand out in the competition
The Results
The design elevated Blueprint Coffee’s competition presence and strengthened recognition within the St. Louis coffee community
Standout Competition Design
Menu and landing card highlighted the coffees and made them visually compelling
Community Engagement
Promotional assets generated excitement and visibility for the event
Confidence in Barista's Skills
Design reinforced the team’s expertise in competitive barista craft
Memorable Experience
The combination of design and presentation created a polished, shareable event for attendees