Building a Pickleball Community
Events that Packed Rooms and Left an Lasting Impact
In our collaboration with Court Culture, we set out to create more than just events; we built experiences that filled rooms, sparked conversation, and forged community. Through streamlined branding and high-performing digital strategy, Court Culture quickly became a name synonymous with connection, culture, and unforgettable gatherings.
Chicago
The Challenge
Court Culture was ready to scale their event presence but grew too fast to keep up with demand, facing challenges turning interest into consistent attendance and long-term community engagement.
No Unified Branding
Visual identity and messaging were inconsistent across channels
Underleveraged Social Media
Content wasn’t converting audiences into attendees
Community Gap
No clear structure to turn event-goers into a recurring, engaged community
Lost Momentum
High interest, but no strategy to sustain buzz beyond the event itself
Before
After
The Solution
We designed a multi-layered approach that blended social media, branding, and live experiences into one cohesive ecosystem:
Strategic Partnerships
Partnered with Pickleball Ventures to co-create events that expanded reach and credibility
Expertly Curated Experiences
Curated every event as a 2-hour experience, fast-paced, interactive, and consistently engaging
Streamlined Brand Identity
Unified design, messaging, and photography that elevated perception and trust
High-Impact Social Campaigns
Content strategy that boosted engagement rates to 50% higher than industry averages and drove rapid sell-outs
The Results
Court Culture transformed from a promising idea into a powerhouse event brand with measurable wins across platforms:
Sold Out in Days
Events reached capacity within just a few days of promotion
50% Higher Engagement
Social media engagement outperformed average competitors, proving campaigns resonated deeply
Community Growth
Launched a new group that turned attendees into long-term members and advocates
Elevated Brand Presence
Professional photography and cohesive branding strengthened recognition and trust