Building a Senior-Centered Brand
From Confusing to Clear, Senior-Friendly Design
In collaboration with Legacy Interviews, we transformed their digital presence to celebrate stories, engage audiences, and streamline operations with a refreshed brand, redesigned website, and simplified systems
St. Louis
The Challenge
Legacy Interviews’ previous website and brand didn’t fully convey the richness of the human stories they captured. The site was cumbersome, processes were manual, and the team spent too much time on repetitive tasks, limiting their ability to focus on storytelling and connecting with audiences.
Unclear Brand & Messaging
The previous site didn’t clearly communicate the human stories and unique perspective of Legacy Interviews
Inefficient Processes
Manual systems, outdated practices, and a confusing memory guide made workflows slow and confusing
Low Team Autonomy
Team members relied on outside help for updates and management
Outdated Design & Resources
The site, photography, and client-facing resources, including guides, were hard to navigate and not visually engaging
Before
After
The Solution
We redesigned Legacy Interviews’ website, refreshed their brand, and implemented client-facing and internal systems to focus on storytelling, clarity, and operational efficiency:
Brand & Website Redesign
Updated visual identity, refreshed photography, and reorganized content to showcase human stories and connect with audiences
Streamlined Systems
Implemented automated workflows and emails, updated outdated practices, and designed a clear, user-friendly memory guide for purchasers.
Team Empowerment
Trained staff to manage the website, update content, and maintain brand consistency independently
Client-Facing Enhancements
Added merch options and an easy-to-read guide for the client’s clients, improving usability, professionalism, and overall experience
The Results
Legacy Interviews’ refreshed website, brand, and systems delivered measurable benefits:
Stronger Audience Connection
Website and brand now highlight human stories in an engaging and accessible way
Operational Efficiency
Boosted engagement, reduced workload 25%, empowered team, and improved client experience with clear, valuable resources.
Empowered Team
Staff can now manage content, photography, and website updates independently
Enhanced Client Experience
Merch and the easy-to-read guide ensured purchasers felt prepared and valued, improving usability and client perception