Revamping Stanford’s Program Website
Smarter Design, How a Streamlined Site Boosted Enrollment and Built Trust
In our collaboration with Stanford d.school LaunchPad, we set out to transform their digital presence into a user-friendly platform that clearly communicated program offerings, simplified the signup process, and built trust with prospective participants. Our goal was to make information accessible, visually engaging, and easy to manage for the client.
Palto Alto
The Challenge
LaunchPad’s old website confused applicants, scattered key program info, and attracted the wrong audience. The design didn’t reflect its innovative reputation. They needed a site that clearly communicated value, targeted the right students, streamlined enrollments, and allowed easy updates
Disorganized Information
Key content was buried or unclear, making it hard for prospective students to navigate
Low Enrollment Conversion
Confusing signup process led to missed opportunities and irrelevant signups
Lack of Visual Cohesion
Images and design elements were inconsistent and didn’t convey the program’s creativity
Client Dependency
Site management required heavy technical support, limiting the team’s autonomy
Before
After
The Solution
We developed a smarter UX/UI strategy and web design that prioritized clarity, functionality, and visual appeal:
Streamlined Content & Navigation
Shortened, organized, and structured information to make key details immediately accessible
Optimized Signup Flow
Simplified enrollment process to reduce friction and ensure only the right applicants could register
Visual & Media Strategy
Selected photography, guided visuals, and collaborated with photographers to create a cohesive, professional look
Client Empowerment
Taught the team to manage and update the website independently, ensuring ongoing flexibility and control
The Results
LaunchPad’s redesigned site delivered measurable improvements and long-term value:
Targeted Signups
Clear navigation and structured enrollment eliminated irrelevant applicants and increased student participation
Boosted Trust & Credibility
Professional visuals and intuitive design improved perception and confidence among prospective participants
Simplified Site Management
The client could update content, add images, and manage pages without technical support
Cohesive Brand Experience
A unified visual and functional design aligned with the program’s innovative and creative identity